Unconventional behavior

In the waiting room of a milanese hospital an empty brochure display is transformed into a rack for hats. Who did that subverted rules in a ironic way.Today there are fewer and fewer men wearing hats, these two hats suggest owners no longer young but despite that, the result of that gesture is totally...

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You're in safe hands

Inside the vehicle, applied at the bottom of the bucket seats, put in a visible position for the passengers, two illustrations reassure the absolute reliability of the vehicle. It seems a past inheritance relating to the early 900 when cars replaced the horse-drawn carriages. Each innovation generates resistance and mistrust that can...

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Apple Retail Store. Città vs Periferie extraurbane

In alcuni paesi tra cui Italia e Spagna gli Apple Retail Store sono situati nei centri commerciali delle periferie extra urbane e non all'interno della città in cui incontrerebbero la maggior parte dei propri utenti già frequentatori di altre centri di edutainment come i Musei, le Università e le maggiori catene retail.  Che peccato!  Perchè...

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I'm working on the design of a sustainable furniture. Do you have any issue?

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See over the wall... But, who did this beautiful graffiti?

Unusual, unexpected, result of high technical competence and deep sensitivity. The facade of a building becomes a canvas in which impressing an emotion. The work of art lives in the city, is enjoyed by everybody and is inevitably rooted in its context, not a picture hanging on a wall that fits in every room. Despite its impressive size the...

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Contrast, rythm and emphasis

Which are the canons of beauty? It is quite difficult to determine "a priori", but we can say that in every work of art we detect contrast, rythm and emphasis. Contrasto, ritmo ed enfasi Quali sono i canoni della bellezza? Impossibile determinarli a priori ma possiamo dire che in ogni opera d’arte sono rintracciabili il contrasto, il...

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Propylaea to surprise

One of the most important goals of architecture is to understand, respect and develop the potential of nature. An artificial, otherwise inaccessible and impractical way, like in a greek propylaea, gets to find out in a slow and rhythmic mood the spectacular scenery of cliffs, like a bolero that explodes in a climax of poetry and joy. Capri...

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The poetry of spaces

Spaces designed to accommodate large industrial machines are now the setting for artifacts of contemporary art. Those spaces that once were mass production's places for the industrial society, today are place of production of unique objects for the Information Society, focused on individual. The poetry of the spaces, created also by sizes...

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Shared meanings

Every city and  in general an anthropic environment, has a repertoire of signs to communicate and inform. These signs are based on shared meanings. The more these signs speak an universal language and are widely used, the greater the level of civilization, democracy, and hospitality that population is able to prove. Communication...

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The outside, inside

The permeability of spaces in architecture can be seen as a metaphor of a dialogue. Listening, discussing, and at the end if it has been a constructive dialogue, both take within themselves something of the other, while still preserving their identities. Vinçon Shop, Barcelona - Spain. @font-face { font-family: "Cambria"; }@font-face...

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Approximation to the solution

The ghost sock, an example of ill-defined problem. Why not leave common sense and thinking about a sock built and designed specifically for each type of shoe? London Subway- GB. Approssimazione alla soluzione Il calzino fantasmino, ovvero un problema non risolto o mal definito in partenza. Perchè non uscire dal senso comune e pensare a...

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Know where to look

The analysis of complex systems is the first step to innovation. This activity requires one to fix the objectives, recognize and analyze relevant information, often hidden by the white noise of too much information, and know how to pick up on the relationships within such system.It is like unraveling tangled wires... if you know where to...

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It takes months to find customer...

It takes months to find customers... seconds to loose one. These hanging notices in a bank of a small and remote village surrounded by the desert in Rajasthan, India, make us rethink about the concept of advanced society.  These promises make you feel immediately reassured about the level of attention and care to you. Great India! Quality...

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