Olfactory charme - Scent marketing

Scent of Lithuania

Lietuvos Kvapas is the first lithuanian national scent.

Audronius Azubalis the foreign minister says: "When creating the Scent of Lithuania, our goal was not only to impersonate the fragrances of the country, but also to tell a story about its cities and villages, its nature, ancient traditions and cultural heritage, the character and the achievements of its people: everything what we are justly proud of and respected for".

We will see if it has the same success of the fragrance Eau de Cologne created by Giovanni Maria Farina an Italian perfume designer and maker. In the 17th century Eau the Cologne became rapidly famous worldwide and was an indispensable accessory at all royal courts. Being the very first perfume of its kind on the market, the word "Cologne" quickly became a household name. This perfume contributed to Cologne’s global fame. (source Wikipedia).

Again about scent marketing, never forget that the Church was the first institution of all the time that invested in scent to convey and spread its brand.

Eau du Cologne

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Images create emotions and push for action

 

How to promote a country: www.inspiredbyiceland.com

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You're in safe hands

Inside the vehicle, applied at the bottom of the bucket seats, put in a visible position for the passengers, two illustrations reassure the absolute reliability of the vehicle. It seems a past inheritance relating to the early 900 when cars replaced the horse-drawn carriages. Each innovation generates resistance and mistrust that can be overcome by providing to users with new information on the operation and reliability. This legacy of the past come to this day has been transformed into an efficient means of territorial marketing and branding.
The worldwide famous Black Cabs become themselves a vehicle of city identity promotion.

All'interno del veicolo, applicate sul fondo dei sedili ribaltabili in posizione ben visibile ai passeggeri, due illustrazioni rassicurano sull'assoluta affidabiltà del mezzo. Fa pensare a un retaggio del passato relativo ai primi del '900 quando le automobili sostituirono le carrozze trainate da cavalli. Ogni innovazione genera resistenza e diffidenza che può essere superata fornendo ai nuovi utilizzatori informazioni sul funzionamento e sull'affidabilità. Questo retaggio del passato arrivato fino ai giorni nostri è stato trasformato in un efficiente mezzo di marketing e branding territoriale.
I taxi neri di Londra, famosi in tutto il mondo per essere stati pubblicizzati da cinema e televisione, diventano veicolo di promozione dell'identità stessa della città.

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